Our Expertise
We have successfully developed, implemented and optimized several online marketing campaigns that have included our advanced SEM strategies. Our experienced search engine marketing professionals have executed strategic, customer-driven marketing campaigns, providing dramatic ROI for our clients.
Content Optimization
- Identify target keywords for optimization and updating page titles
- Review content for keyword usage and make recommendations
- Identify topics for new content development
- Identify content that can be accumulated as a long term strategy
Website Structure Optimization
- Remove dynamic content or convert it into static components
- Extract text from banners and images
- Add a site map
- Minimize website items which may negatively impact ranking
- Identify, fix or remove broken links
Meta-Data Optimization
- Update titles, Meta keywords and descriptions on all content pages
- Highlight keywords in visible locations of the page
- Optimize objects such as images with an alternative content
- Format keywords to weigh more by search engines
Website Performance Optimization
- Insert code to track campaign and keyword performance
- Generate monthly site traffic reports including keyword ranking
- Optimize performance based on monthly reports
Link Optimization
- Add and optimize internal links
- Submit websites to major portals, open directories, databases and search engines
- Develop an external link strategy
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